Case Studies: Successful Trade Show Campaigns Using Iconic Displays’ Double Deck Booths

Trade shows are a pivotal opportunity for businesses to showcase their brand, engage prospects, and generate leads. One of the most effective ways to stand out in a crowded exhibition hall is by investing in a Iconic Displays double deck booth. These multi-level exhibits not only maximize floor space but also offer a commanding presence that draws visitors from across the venue.

The Power of Double Deck Booths

Double deck booths elevate brands literally and figuratively by offering two floors of exhibition space. This design innovation allows companies to create distinct zones—such as demonstration areas, meeting rooms, and hospitality lounges—while preserving valuable exhibit footprint. Beyond functionality, the striking architectural presence of a double deck booth communicates professionalism and scale, helping exhibitors attract more foot traffic and create memorable experiences.

Case Study 1: Tech Innovator Drives Engagement at CES

Background

A leading consumer electronics company participated in the Consumer Electronics Show (CES) aiming to launch multiple new products and host private meetings with key buyers.

Implementation

They partnered with Iconic Displays to design a double deck booth that featured a ground floor demo area with interactive product displays and an upper-level lounge equipped for private discussions and networking.

Results

The multi-tiered setup increased visitor dwell time by 40%, and the exclusive upper floor created a perfect environment for closing deals. The company reported a 30% increase in qualified leads compared to their previous single-level booth at CES.

Case Study 2: Global Manufacturer Boosts Brand Visibility at Hannover Messe

Background

An industrial equipment manufacturer attending Hannover Messe needed to showcase its diverse product range while maintaining an open and inviting space for visitors.

Implementation

Utilizing an Iconic Displays double deck booth, they allocated the lower floor for heavy machinery displays and interactive presentations, while the upper deck served as a VIP hospitality area and media center.

Results

The strategic layout enabled the company to maximize engagement without crowding the exhibit. Their booth became a landmark at the trade show, attracting over 50% more foot traffic than previous years. The elevated presence also enhanced brand perception among industry peers and media.

Case Study 3: Fashion Brand Creates Immersive Experience at MAGIC Las Vegas

Background

A luxury fashion label sought to create an immersive brand experience at MAGIC Las Vegas, one of the leading apparel trade shows in the U.S.

Implementation

With an Iconic Displays double deck booth, the brand designed a visually stunning lower level showcasing their latest collection and an upper level styled as an exclusive lounge for influencers and buyers.

Results

The elevated booth design facilitated both product discovery and relationship-building simultaneously. The brand reported a 25% increase in social media mentions during the show and secured several key retail partnerships onsite.

Why Choose Iconic Displays’ Double Deck Booths?

These case studies highlight how double deck booths from Iconic Displays provide a versatile, impactful solution for trade show exhibitors. Whether the goal is to increase traffic, create private meeting spaces, or elevate brand status, these booths offer unmatched flexibility and visual appeal.

Investing in a double deck booth is more than just acquiring exhibit space—it’s about crafting an experience that resonates long after the show ends. For businesses ready to make a bold impression and maximize their trade show ROI, exploring Iconic Displays is a strategic first step.